Ignorance Isn’t the Problem

It’s nice to think that the reason people don’t do what you require, or conform to your standards, or make good choices is simply that they don’t know enough. After all, if that’s the case, all you need to do is inform them of what’s required. For example, the employee who shows up late: just let them know that being late isn’t allowed; and be sure and let them know what the consequences are should doing so continue.

The thing is, ignorance is rarely the problem. The problem is that people don’t always care about what you care about; and the reason they don’t isn’t because they don’t know what you know. It’s because they just don’t believe what you believe.

The challenge, then, isn’t to inform them. It’s to engage and communicate in a way that shares your emotions, your values and your beliefs.

Truth Be Told, when you do that, you’re more likely to find alignment.

Leave a Reply